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Smooth patchiness and restore a consistent tone. Selenssa has done the research — here are the only three products we recommend, ranked by the Selenssa Score.
Three products. One decision.
Entry · Best Overall · Luxury
Entry
The Ordinary
£9.90
4.4 (8,450 reviews)Provisional Selenssa Score 85/100 · A strong affordable option
A straightforward, highly accessible cream-gel that uses a high concentration of azelaic acid to visibly brighten dullness and inhibit uneven pigmentation.
Key actives
10% Azelaic Acid
Best Overall
Paula's Choice
£40.00
4.5 (1,850 reviews)Provisional Selenssa Score 91/100 · The strongest balance of formula, performance and value
Combines targeted azelaic acid with soothing licorice root and mild salicylic acid to fade post-inflammatory marks and smooth skin texture without irritation.
Key actives
10% Azelaic Acid, 0.5% Salicylic Acid (BHA), Licorice Root Extract
Luxury
SkinCeuticals
£105.00
4.4 (2,400 reviews)Provisional Selenssa Score 94/100 · A premium option where the extra spend may be justified
A clinically proven, multi-pathway serum that synergises tranexamic acid and niacinamide to reduce stubborn dark patches and restore overall tone clarity.
Key actives
1.8% Tranexamic Acid, 5% Niacinamide, 5% HEPES
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