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Clean skincare, haircare and makeup from leading beauty brands.
Clean beauty, decoded
Skincare · Haircare · Makeup
Too much beauty. Too many claims.
Tell us what you want to improve. We’ll narrow it down to three.
Entry · Best Overall · Luxury
Already have a product in mind? Decode itEvidence-led, never alarmist
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Type a brand or product name, then tap a result — we analyse it straight away.
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The Selenssa 3
Why only three?
Beauty shopping shouldn’t require comparing 20 nearly identical products. Selenssa looks at formulation, ingredients, effectiveness, suitability, value and available evidence to narrow the choice down to three products worth considering.
- 01
Tell us your concern
Choose what you want to improve.
- 02
We decode the options
Selenssa assesses formulations, ingredients, effectiveness and value.
- 03
Choose your level
Entry, Best Overall or Luxury.
Three products. One problem. No endless scrolling.
Selenssa picks
3 products trending right now
Three products worth knowing about.
- Product image unavailable
Medik8
Scoring…Crystal Retinal
No review dataThe UK's most-searched retinal serum — gradual strengths that build tolerance without the usual irritation.
- Product image unavailable
Elemis
Scoring…Pro-Collagen Marine Cream
No review dataA cult luxury day cream — lightweight hydration with a firming, smoothing finish.
- Product image unavailable
The Ordinary
Scoring…Niacinamide 10% + Zinc 1%
No review dataEntry-level hero for oil control and blemish-prone skin — short formula, very little to react to.
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Clean doesn't mean ineffective.
Selenssa looks at ingredients and performance — helping you find products that meet our cleaner standards without compromising on results.
- Ingredients analysed
- Performance considered
- Independent recommendations
What clean beauty means at Selenssa
"Clean" is not a regulated term, so Selenssa defines it openly. Every skincare, haircare and makeup product is assessed ingredient by ingredient against our versioned ingredient ratings, covering allergy potential, endocrine concerns and cancer-linked classifications from published sources. The result is a Selenssa Score out of 100 with a clear Safe, Caution or Avoid band, and you can read the full scoring methodology including how it has changed over time.
How Selenssa evaluates product effectiveness
A gentle formula is only useful if it works. Ninety percent of the score reflects the formulation itself; the remaining ten percent reflects consolidated customer reviews from UK retailers, so products that irritate or underperform in real use are marked down. Where a product's full ingredient list has not been confirmed by the manufacturer, the score is shown as estimated rather than presented as verified.
Shopping by beauty concern
Most people do not shop by ingredient — they shop by problem. Selenssa covers concerns across skincare, haircare and makeup, from anti-ageing and acne and breakouts to dry and damaged hair. For each one we publish only three recommendations — Entry, Best Overall and Luxury — so the choice stays manageable. Browse all beauty concerns.
Why Selenssa is different
Selenssa is an independent buying guide, not a retailer. Scores are produced before any commercial link is attached, sources are recorded per product, and brands can dispute a score in public. You can also compare saved products side by side, or read the Selenssa story.
Clean beauty questions, answered
How do I check if a beauty product is clean?
- Search the product name or upload a photo of the ingredients label. Selenssa reads the INCI list, rates every ingredient against its versioned ingredient database and returns a Selenssa Score out of 100 with a Safe, Caution or Avoid band.
What is a good clean beauty score?
- A Selenssa Score of 80–100 is Safe, 60–79 is Caution and 0–59 is Avoid. A single red-flag ingredient can place a product in Avoid regardless of the rest of the formula.
Does clean beauty actually work?
- Yes — Selenssa weights formulation at 90% and real-world performance feedback at 10%, so a product only scores well if the actives are present at sensible levels as well as being cleanly formulated.
Which ingredients should I avoid in skincare?
- Selenssa flags ingredients with allergy potential, endocrine concerns or cancer-linked classifications from published sources, including some parabens, formaldehyde releasers and specific fragrance allergens. Every rating is shown with its source.
Is Selenssa independent?
- Scores are produced before any commercial link is attached. Selenssa earns commission on some shopping links, but that never changes a score, and brands can dispute a score in public.
More detail on the scoring model is in how Selenssa scores products, and you can browse beauty products by skin, hair and makeup concern.