Aveda Shampure Nurturing Shampoo
Evidence-led ingredient analysis, a transparent clean score out of 100 and cleaner, effective alternatives at three price levels.
Aveda
Shampure Nurturing Shampoo
Hair Care - Shampoo · Budget: £19.50
4.6 (3,800 reviews)· across Aveda UK, LookFantastic, Boots, Amazon UK, Cult Beauty
Ingredients: AI-inferred — not yet verified
A reliable nourishing shampoo; ingredient list was inferred based on Aveda's published standard formulation.
Hazard categories
Estimated score out of 100
Formulation score is fixed across Selenssa · Community effectiveness awaiting more reports
Based on publicly available ingredients, following our methodology. Not medical advice — always check the physical label, especially for allergies. How we score →
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A solid, pleasant daily shampoo suitable for normal hair, though sensitive scalps should monitor for fragrance reaction.
Be cautious if
Users with fragrance sensitivity, essential oil allergies, or severe scalp eczema.
Against your clean standard
Conditional: Meets general standards but contains undisclosed fragrance and potential allergens.
Where this score comes from
- Source
- No source record on file yet
- Source page
- —
- Retrieved
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- Evidence snapshot
- Not captured
Score history
No score changes have been recorded for this product yet.
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Does Aveda Shampure Nurturing Shampoo contain parabens, sulfates or fragrance?
A straight yes or no for the ingredient groups people most often want to avoid, checked against this product's published formulation.
Free from parabens
Preservatives; the longer-chain ones (propyl, butyl) carry the endocrine questions.
Contains sulfates (sls / sles)
Found: ammonium lauryl sulfate. Strong cleansing agents that can strip a compromised barrier.
Free from silicones
Slip and occlusion; cyclic silicones (D4/D5/D6) are the environmentally restricted ones.
Contains fragrance / parfum
Found: fragrance (parfum). Undisclosed fragrance blends are the most common trigger for sensitised skin.
Contains essential oils
Found: linalool, limonene. Naturally derived, but among the most frequently reported contact allergens.
Contains drying alcohol
Found: phenoxyethanol. Fine in small amounts for texture; high up the list it can dehydrate.
Free from formaldehyde releasers
Preservatives that slowly release formaldehyde.
Free from chemical uv filters of concern
Restricted or debated filters with endocrine or reef-persistence questions.
Is Aveda Shampure Nurturing Shampoo non-comedogenic?
No ingredients in this formulation appear on Selenssa's common pore-clogger list, so it is unlikely to be the cause of congestion for most people. Comedogenicity is still individual — texture, occlusion and how much you use all play a part.
Is Aveda Shampure Nurturing Shampoo safe for sensitive skin?
Usually tolerated, but patch test if your skin reacts easily.
- Contains fragrance or parfum
- Contains essential oils or common fragrance allergens
- Contains a drying alcohol
Ingredients worth knowing about: Fragrance (Parfum), Linalool, Limonene.
Aveda Shampure Nurturing Shampoo full ingredients list
11 ingredients analysed, in the order Selenssa assessed them. Concentration generally falls as you move down the list.
Water\Aqua\Eau, Ammonium Lauryl Sulfate, Babassuamidopropyl Betaine, Crambe Abyssinica (Abyssinian) Seed Oil, Fragrance (Parfum), Linalool, Limonene, Polyquaternium-10, Tetrasodium EDTA, Phenoxyethanol, Potassium Sorbate.
The actives doing the work: Crambe Abyssinica (Abyssinian) Seed Oil (Lightweight plant lipid that enhances shine and softness.); Babassuamidopropyl Betaine (Gentle plant-derived surfactant that reduces irritation.).
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