Virtue Un-Frizz Cream
Evidence-led ingredient analysis, a transparent clean score out of 100 and cleaner, effective alternatives at three price levels.
Best for
Frizz & Humidity
Why Selenssa recommends it
Formulated with bio-identical human protein, this luxurious leave-in cream fills micro-cracks in damaged cuticles to smooth texture from within. It offers exceptional humidity control while actively repairing the hair fiber.
Key actives
Alpha Keratin 60ku®, Centella Asiatica (Gotu Kola), Phospholipids
Clean highlights
Paraben-free · Phthalate-free · Color-safe · Cruelty-free
Selenssa Score 80/100 · £40.00
Want to see how this compares? See The Selenssa 3 →Virtue
Un-Frizz Cream
Frizz & Humidity · Budget: £40.00
4.5 (820 reviews)· across Boots, LookFantastic, Space NK, Cult Beauty
Ingredients: AI-inferred — not yet verified
Formulation inferred from published sources; features patented Alpha Keratin 60ku alongside cyclic silicones and fragrance allergens.
Hazard categories
Estimated score out of 100
Formulation score is fixed across Selenssa · Community effectiveness awaiting more reports
Based on publicly available ingredients, following our methodology. Not medical advice — always check the physical label, especially for allergies. How we score →
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A high-performing anti-frizz styling cream that repairs hair texture, though fragrance-sensitive users should exercise caution.
Be cautious if
Highly sensitive scalps or users avoiding cyclic silicones.
Against your clean standard
Partially meets clean standards due to persistent cyclic silicone D5 and undisclosed parfum.
Where this score comes from
- Source
- No source record on file yet
- Source page
- —
- Retrieved
- —
- Evidence snapshot
- Not captured
Score history
No score changes have been recorded for this product yet.
Think something here is wrong? Report a correction · How we score
Does Virtue Un-Frizz Cream contain parabens, sulfates or fragrance?
A straight yes or no for the ingredient groups people most often want to avoid, checked against this product's published formulation.
Free from parabens
Preservatives; the longer-chain ones (propyl, butyl) carry the endocrine questions.
Free from sulfates (sls / sles)
Strong cleansing agents that can strip a compromised barrier.
Contains silicones
Found: cyclopentasiloxane, dimethicone. Slip and occlusion; cyclic silicones (D4/D5/D6) are the environmentally restricted ones.
Contains fragrance / parfum
Found: fragrance (parfum). Undisclosed fragrance blends are the most common trigger for sensitised skin.
Contains essential oils
Found: limonene, linalool. Naturally derived, but among the most frequently reported contact allergens.
Free from drying alcohol
Fine in small amounts for texture; high up the list it can dehydrate.
Free from formaldehyde releasers
Preservatives that slowly release formaldehyde.
Free from chemical uv filters of concern
Restricted or debated filters with endocrine or reef-persistence questions.
Is Virtue Un-Frizz Cream non-comedogenic?
No ingredients in this formulation appear on Selenssa's common pore-clogger list, so it is unlikely to be the cause of congestion for most people. Comedogenicity is still individual — texture, occlusion and how much you use all play a part.
Is Virtue Un-Frizz Cream safe for sensitive skin?
Usually tolerated, but patch test if your skin reacts easily.
- Contains fragrance or parfum
- Contains essential oils or common fragrance allergens
Ingredients worth knowing about: Cyclopentasiloxane, Fragrance (Parfum), Benzyl Salicylate.
Virtue Un-Frizz Cream full ingredients list
12 ingredients analysed, in the order Selenssa assessed them. Concentration generally falls as you move down the list.
Aqua (Water, Eau), Cyclopentasiloxane, Dimethicone, Propanediol, Alpha Keratin (Keratin), Panthenol, Tocopherol, Laureth-7, Fragrance (Parfum), Benzyl Salicylate, Limonene, Linalool.
The actives doing the work: Alpha Keratin 60ku (Bio-identical protein that binds to damaged hair strands.); Panthenol (Deeply hydrates hair strands and enhances natural shine.); Tocopherol (Provides essential antioxidant protection against environmental damage.).
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